Cannes Lions
HAVAS WORLDWIDE PARIS, Paris / UBISOFT / 2016
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"Follow the white hat" is the trailer for Tom Clancy’s Ghost Recon Wildlands new game.
The objectives for the agency and the CGI studio was to translate the new license’s ambitions: the massive, living and responsive Open World’s wide area (the largest Open World’s action adventure ever created by the studio for 4 players Co-op or solo) and the players’ freedom of choices to impact and manipulate the world.
GRW has developped a new engine to elaborate this massive open world. The gameplay you see in the trailer is a pre-alpha gameplay footage
The trailer, mixing CGI and gameplay scenes, communicates players’freedom through three different options for the same mission (Long Range, Stealth & Ambush). It also operates the amazing game environments, accompanied by "Friction" a music by Imagine Dragons.
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