All illnesses deserve to have their place in medical research.With a mix of drama and humour, the campaign depicts the biased exclusion of certain diseases.The Fondation pour la Recherche médicale (FRM) is a charity organisation which supports research on diseases.The FRM is unique in that it is the only organisation in France to help support research of all diseases.The goal was to raise public awareness about the need for support to all medical research programs and to raise funds needed to develop new research programs.