VÚB Bank has established a reputation for its commitment to the environment, providing environmentally-friendly financial products such as loans and mortgages, as well as its support for non-profit organizations operating in this sphere.

Moreover, the bank has taken the initiative to create the first Slovak environmental award, known as the Atlas. In partnership with the WWF, VÚB sought to raise awareness about the numerous challenges that bees will face in the near future as a result of global warming and the increasing use of pesticides in Slovak meadows and fields.

To achieve this, the bank developed a unique font that conveyed the bleak future that awaits Slovak bees. Through this font, the bank gave voice to the bees and ensured that they were heard. Via this font, we asked our clients to help the bees building three pesticide-free meadows for them.

We created a special font made out of bee wax to rewrite the grim future that awaits the bees. First, we melted bee wax and molded it into characters. Then we used heat as a metaphor to climate change to melt the letters. We converted the unique characters into a full working digital font with famous slovak typograph. Along with the font, we launched fontraising - a unique fund to help the bees and create pesticide-free meadows.