The client wanted kids to use more physical energy to induce more need for Tiger Energy Biscuits. However, the favorite play-activity for Asian kids is video gaming, something that rarely requires energy. Instead of stopping children from playing video games, we got them to play one that requires a lot of energy – Nintendo Wii.So, we created the Tiger Virtual Games, the world’s first Wii Olympics.The PR brief asked us to create maximum awareness and excitement for this event and inspire hundreds of kids to participate

We staged a PR-generated event called the 'Running of the Wii' where kids carried the controller like a torch across three major cities. It included a traffic-stopping traverse along the country's busiest highway and culminated in the lighting of the virtual flame right in Tiger Virtual Games' main venue.Then during the games, we ushered in the media for news coverage, TV show features and interviews.

The 'Running of the Wii' turned heads, made headlines and inspired bloggers. All in all, The Tiger Virtual Games generated free publicity that amounted to P1,991,040 in radio announcements, P200,304 in newspaper and TV coverage and P 53,272.50 in online exposure.