Food Dancing’ shines a light on a secret but ubiquitous kitchen behaviour that totally sums up the simple joy that can come with food. That personal moment when you're in the kitchen, you're totally in the rhythm of cooking, and you’re dancing to your favourite tune.

60”, 30” and 2x10”s ran on TV for the full 7 week campaign. We created a full length music video that ran online and the specially written Food Dancing music track reached #1 in the UK Viral Charts on Spotify and was featured on Virgin Radio. OOH ran in 6,900 sites, DOOH in a further 1,343 sites and press in national and local newspapers for 7 weeks. Digital display was prominent, GIFs were created for Giphy, punked-up UGC edits in the Food Dancing style pushed out on social and even celebs got on board. Finally, every JS store was decked out in every iteration of the campaign.

9.5m views (FB: 5.2m / Twitter: 3.5m / YT: 710k / Instagram: 88k)

16.8m GIF views

85.6m social impressions

39m reached through TV

96% positive/neutral Twitter sentiment

Yum Yum Yum track reached no.1 in UK Spotify Viral Chart on 10/02/17.