Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2005
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It was an action that was created by VW Services and Accesories to improve the sales in the VW Services Dealers. If you donate 1 kg of non-pereshible food, you could have a free 27-items check-up on your car. This (2004) is the 3rd year that VW made this "Solidaire Check up" and 127 tons of food were collected. Our entry is part of the campaign that was created to mix up, an email market with a mixer, where you can play with the voices that say the names of typical Brasilian food: "rice, beans and the check-up right after". In Portuguese it rhymes, as you can hear in the entry.
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12 items