We see images in a closer plan of various prohibited signs. What is asked in the signs isn't obeyed. We see a sign on the grass and it reads:"Don't step on the grass". Cut to another sign:"Don't throw garbage here." A hand appears and throws garbage in front of the sign .Cut to a sign that reads:" Don't make donations." Since the word 'no' encourages so much, we decided not to ask for your help. Ten Yad. Food and citizenship to those who need it.

With the arrival of the exhibition, the agency had the initiative together with the beneficient institution, Ten Yad, and developed a cow with the same proportion of the official cows of the exhibition. Our cow was placed close to other cows, blending in as one of the cows from the exhibition.

Our cows calles attention to the people, generated contributions and mainly spontaneous media. It had become news on television and magazines in Sao Paulo.