In a year when the magazine industry was struggling, f&f did the unthinkable – it became one of the fastest growing publications in the US. The success of f&f as a paid subscription magazine put Kraft in the company of Martha Stewart Everyday Food, Everyday with Rachael Ray, and Bon Appétit –the leading food magazines as measured by circulation. Kraft built a revenue-generating program and results far surpassed industry norms: -100% ROI.-1,000,000 paid circulation.-$10,000,000 in revenue.-Response rates more than double publishing industry averages.-Significantly higher uptake of multi-year subscriptions and cash with order.