With varieties like 'Fondue', 'Apple', and other off-the-wall flavours, the TERRA Chips brand stands for fun experimentation with flavours. The aim of the campaign was to enable customers to experience the fun of creating flavours for themselves and to demonstrate visually the infinite possibilities for new flavours.

The website and the flavour images were designed primarily to encourage people to use the 'Flavour Generator'. We were attempting to present something as dry and boring as formulae for flavours in a way that was both emotional and appealing. The transformation of the flavours created into images was decisive for the involvement factor and dissemination of the campaign.

The participants themselves experienced the fun of experimenting with flavours. Overall, users submitted a total of 12,650 flavours. During the campaign, there were 13 times as many hits on the TERRA Chips website as in the entire previous year. Over 30% of these were generated by Facebook shares. The campaign resulted in a 43% increase in sales and TERRA was allocated 15% more shelf space at stores.