What is food rescue?It might mean pulling an asthmatic, drowning potato from a wild river. But it also might mean collecting more than 25 million pounds of excess food each year to help feed New York’s Hungry.City Harvest is the world’s first and New York City’s only food rescue organisation. To help City Harvest fulfill its mission, we enlisted the help of a group of animators, musicians, writers and artists to help spread the gospel of food rescue to a younger audience with a series of fun, animated shorts. In this case it's helping Mr. Cobb escape from his arch-nemesis.

To dramatise just how much perfectly good food a small donation could rescue, we filled easily recognisable spaces-a newspaper box, a coin operated laundry and a gumball machine-with the amount of produce an equivalent amount of money could save.

Within two months of launching, online donations increased by 20% and direct mail donations increased by $60,000-both huge improvements over the previous year.