Cannes Lions

FOOD STAINS SILK SCREEN

DIM & CANZIAN, Sao Paulo / LAUNDROMAT BRASIL / 2014

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Overview

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Credits

OVERVIEW

Description

First, we designed three cool prints. Then, we silked those prints on the t-shirts in a unique and innovative way. Instead of paint, we used foods that make the toughest stains, like ketchup, mustard, soy sauce and chocolate milk.

Then, they were sent to prospect clients inviting them to try our Self Service and watch the print disappear for themselves.

Execution

The self service demand increased 38% in the following month. And the best, we created a real proof of the service efficiency in a way that the customer never saw before.

Outcome

The self service demand increased 38% in the following month. And the best, we created a real proof of the service efficiency in a way that the customer never saw before.

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