The Belgian Red Devils qualified for the first time in 12 years. The fans, and Belgium in general, were very enthusiastic and wanted to support their team. A lot of fans were not able to encourage their heroes in Brazil. By writing personal messages on the #iedereenmee postcards, free of charge, the players felt the support of their fans in Brazil. We empowered the relationship between players and fans over a distance of 9000km!

And up until now, #alltogether is still vibrant and kept alive by many Belgian Red Devils fans. On a daily basis, we still feel the enthusiasm and cheering of the fans for their Belgian Red Devils.

On January 20 2015 UEFA President Michel Platini came to Belgium to launch the BBF app, which is the keystone for the new competition.

On one hand we did campaigning by means of editorial content media partners:

Print advertisement

A print campaign in the football canteens

Editorials

TV demo

On the other hand, we campaigned via our social Belgian Red Devils Channels: Facebook & Twitter.

The BBF app generates content that can be found on a weekly basis in an editorial in the biggest Belgian National Sports paper.

Fans and players created unique events to boost the BBF score of their teams.

All this transformed the attitude towards football.

With BBF you become the champions by having the most fun, not by beating your rivals.

1 month after the launch it was downloaded 500.000 times.