The brief was to make an advertising (outdoor, print) campaign for theVeikkaus Football Betting concerning the World Cup 2010.

We took the two most famous footballers in the world and tried to findout their real characters. We thought that Rooney is strong andpersistent like a bulldog and Messi is tricky and slippy like a meercat.

Veikkaus Football Betting made their all-time high in World Cup betting sales.