Cannes Lions
FOREIGN, Stockholm / ADIDAS / 2006
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The beautifully flowing +Predator™ Absolute website was successfully channelled towards trusted users of the boot, as well as those seeking to add a little extra to their game. Showcasing the boot and how its key attributes function in complete symbiosis, the Absolute was animated in a graceful and continual fashion throughout the website experience. The website didn't need to tell everyone how good the boot is, it simply speaks for itself.
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