Each calendar has 28 condoms corresponding to the 28 days of tournament matches. Each condom is to be used 9 months before the match you don’t want to miss.

Each condom is tailored to the match. When a condom is removed, a blank square can be seen underneath. This is for filling in the match result you aren’t going to miss.

Each calendar has 28 condoms corresponding to the 28 days of tournament matches. Each condom is to be used 9 months before the match you don’t want to miss.

Each condom is tailored to the match. When a condom is removed, a blank square can be seen underneath. This is for filling in the match result you aren’t going to miss.

The calendar has been designed by an illustrator. On the left, the illustrations represent the life of the supporter and therefore what will happen if the person chooses to use protection, i.e. not miss the match. On the right, the illustrations represent a dad’s life and therefore what can happen if the person becomes a dad during the UEFA European Championship.

The cost of creating and producing the calendar came to 1500 euros. The calendar was delivered to 20 targeted sports journalists. As a result of this calendar, we were featured during prime time on the biggest TV-channels in the country for a total of 5 min. 07sec.

The campaign was quickly taken up and got coverage from all the important Belgian press websites (Le Soir, La Dernière Heure, L’Avenir, Het Nieuwsblad, Het Laatste Nieuws, etc.)

All this was worth more than 350.000 euro in earned media.

Love Condom’s number of facebook fans increased with 17%.

Sales increased during the campaign : +8 %

… and hopefully every belgian man can enjoy football in june.