The gates of the stadium didn’t look like they usually do every Sunday. Big balloons clouded the skies and surprised all fans. As they walked closer, fans could hear clowns who gave them bags full of hats, candy, cards, balloons and a sash that fans used to sing Happy Birthday to Martín Palermo.The stadium was full! Releasing balloons and holding their sashes as high as they could, 40,000 fans gave life to the greatest birthday party. With big letters and a huge candle, the field was transformed into the biggest birthday cake. The greatest player received the greatest birthday celebration.

Puma gave fans the opportunity to be part of a special celebration. This way, Puma leveraged its sponsorship by creating the perfect excuse to connect Martín Palermo with his fans. This way, Puma gave a new dimension to the relationship between the greatest scorer and his fans.Over 40,000 fans filled the stadium, which was at its maximum capacity, to sing happy birthday to their soccer idol. Martín Palermo’s birthday was broadcast on many television entertainment and news shows, documented on newspapers, magazines and on the Internet.