Cannes Lions

FOOTBALL SEASON LAUNCH

GEORGE PATTERSON Y&R, Melbourne / AUSTRALIAN FOOTBALL LEAGUE (AFL) / 2010

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The fleet-of-foot finesse of a soccer player. The brute strength of a boxer and a Cornerback. The endurance of a rally driver. The speed of a thoroughbred. It takes a lot of skill to play Australian Rules Football. In this commercial for the season launch we see what happens when we put our best on the biggest sporting stages in the world. AFL. In a League Of Its Own.

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