Advertball is the official soccer tournament for advertising professionals. In order to catch the attention of people in the advertising trade, with the brands approval we interrupted their advertisements. So Advertball is the first sport event that interrupts advertising.

The campaign was launched at the same time across four channels: TV, radio, outdoor posters and advertising newspapers. Some advertisements in these media were interrupted to promote Advertball.

Subscription limit reached in less than one week. Part of the money raised from the tournament was donated to the charity for children CAF Onlus.