CHALLENGE: We were challenged to create a campaign site that made athletes immediately understand that the adidas TechFit is something that truly has an impact on the sport performance. As the adidas TechFit is totally new technology it was important to create something that inspires but still let's you access the information you want about this new product.

SOLUTION: We invented The adidas TechFit Lab. An underground laboratory made in 3D and Flash where visitors to the campaign can explore the adidas TechFit apparels. As you enter the lab, the three dimensional environment enforces the message and you're left to explore on your own.