Cannes Lions

FOOTWEAR

& CO., Copenhagen / BIANCO FOOTWEAR / 2011

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The Scent of New Shoes:We see a beautiful girl in what appears to be a classical perfume ad.However it turns out to be an ad for Bianco Footwear - The Scent of New Shoes.There's nothing like opening a box with new shoes and having the smell of new leather reach your nostrils.

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