Cannes Lions
OGILVY , LOS ANGELES / WORKDAY / 2022
Overview
Entries
Credits
Execution
To compete in a fast-changing business world, a company hires an auto racing pit crew to help them move quickly. This turns out to be a bad idea as having a pit crew in your place of business is highly distracting. Finally, the pit crew creates a mess with a champagne celebration that leaves everyone soaking wet. A voiceover suggests that using Workday – the finance, HR and planning system for a changing world – is a better way for companies to adapt to change faster.
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