Cannes Lions
THE SMARTS, Sofia / SMOKE FREE LIFE / 2017
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There are children on the streets. Some of them have hats over their whole faces, some have special bags or masks put over their heads. Or even ride bicycles with big animal's neck collars or get a special haircut straight over their eyes. We, the elders, have taken those hard measures only to prevent children from seeing.... the ads on the streets. Because some of those ads sell cigarettes. A clear dilemma comes at the end - forbid children to see tobacco advertising on the streets or remove the ads?
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