Cannes Lions

Forced Brake

JUNG von MATT, Hamburg / DAIMLER / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

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Overview

Description

In dicey situations the COLLISION PREVENTION ASSIST PLUS works so foresighted that it starts braking the car even if the driver hasn´t reacted yet – for example because he just found his very hateful picture standing in front of the car…

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