Our brand wanted to contribute to ongoing debate about refugees in Finland.

We wanted to communicate a simple fact: How just a tiny fraction of forcibly displaced people in the world seek refuge in Finland. Even though false media and nationalist parties try to make a huge noice about problem of "the massive amount of people flooding without control into our country. And destroying the Finnish way of life."

We wanted to attack the lies and the forces behind it. By telling the truth in a way that people would notice, absorb and remember forever. We wanted finns to feel the persons behind charts and numbers. Make them realize in just how devastating situation these people are. And that they are real people. Not digits.

We designed and manufactured a huge infographic art piece and put it on a wall on Museum of Contemporary Art of Helsinki. But we also wanted to blow life into it. We wanted to let a person - one of the refugees displayed in the infographic - tell the story.

We designed an Augmented reality dimension into the artwork. And as you view the artwork through your smartphone the infographic comes to life. And the story begins. Alaa Alali is one of the refugees -one of the digits - of the infographic artwork. He tells the story if the infographic in his native tongue.

Our brand stands for truth and equality. We want to present this by doing important things in a interesting and innovative manner and highlight wrong doings and let people see how things really are in our society.

The artwork was a huge success. Over 100 000 people saw the installation at the museum.

We were overwhelmed.

But when Scandinavias largest newspaper made on whole page article about the installation things went huge. The AR was a talk of the town for that day. Over 600 000 people saw the Infographic. And the were not believing their eyes. Their familiar paper became something totally new. The infographic exploded in their face and started talking

Our mission was accomplished. We had made our point clear and reached 10% of Finns with budget of 3000 euros. We presented in a such way that not a single one of the audience would forget it.

We like to think we made Finland 10% better place.

Our brand had one of its most imortant sides communicated in a modern and striking way. And consumer got something to think about. And our nation got more aware of the refugee crisis. over 100 000 people saw the infographic in the museum and aver 500 000 people saw the Infographic in the newspaper. And the were not believing their eyes. Their familiar paper became something totally new. The infographic exploded in their face and started talking.

Our mission was accomplished. We had made our point clear and reached 10% of Finns with budget of 3000 euros. We presented in a such way that not a single one of the audience would forget it.

We like to think we made Finland 10% better place.