The creative idea was simple: There are plenty of crazy/weird miracles all over the world, but the miracles Ford is offering, will always be an added value.We launched the campaign with a viral video about a Mexican farmer who was “blessed” with a rather miraculous gift. To make people aware of this video, we supported it with a bannering and radio campaign.

The viral movie redirected viewers to the campaign website where people could browse the useful miracles Ford was offering at that moment. Besides of Ford’s useful miracles, the website also invited visitors to undergo Gustavo’s miracle. By uploading their picture, they could let Gustavo make their hair grow too. Visitors were also encouraged to upload their own crazy miracle. The miracle that received the most votes won a weekend out in nature with a Ford Fiesta ECOnetic.During the promotional period we also placed a tag-on on the TV commercials. This tag-on showed the same promotional message as displayed on the website. The campaign proved to be a success, and was therefore extended into 2010 where we launched a new crazy miracle.