With the creative tool, the look & feel of Ford's banners are optimized in a much more granular way. The solution offers real-time optimization of personalized ads, with brand consistency, boosting shopper engagement and leading to increased sales.

Ford created 15 dynamic banner formats with three color sets and using Ford’s graphical charter, logo and font, respecting the premium qualities of the brand with only featuring one carline in each banner.

They also leveraged a new automotive layout integrating automotive clients' feedback and requests, such as bigger product image, multiple format price capabilities, longer description capacity and a larger CTA.

After a two month implementation phase, Ford launched its campaign in November 2016. It ran through March 2017 and has been approved as a recurring campaign. Placement of the ads are scalable to an impressive 1.2 billion+ active users.

By using the innovative kinetic design tool, switching from static to dynamic ads, the new campaign, started in November 2016, has delivered impressive results year on year such as a growth of +288% on conversion rate (CR), +53% of test drives generated, and the Cost of Customer Acquisition (CCA) has decreased 66%.

Following those impressive results, Ford agreed to go on a recurring campaign, adding more carlines to promote via the dynamic banners.