A brochure giving general information of the incentives programme was sent to the dealers' General Managers at the beginning of the campaign.After that first communication, a report of the points accumulated by each dealer and the ranking on sales was sent to them on a monthly basis to help them evaluate how close they were to reaching the target. This way we created expectancy and competition among dealers.

100% of dealer's participation.The satisfaction of the new clients asked was 60.8%, an increase of 4% when compared to the figures of 2001.The volume of after-sales grew 0.60% (compared with 2001) and 45.2% of clients were very satisfied according to the questionnaires.