Cannes Lions

FORD ESCAPE HYBRID

J WALTER THOMPSON, Dearborn / FORD / 2004

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The Escape Hybrid mini site was launched as a way to communicate to and excite potential consumers and those interested in hybrid technology. The completely redesigned the Escape Hybrid website was launched in conjunction with the public reveal of the Escape Hybrid. Loaded with new information, users will find: Features and Benefits Video · Comfort and Driving Experience Video · 3D animations that detail the different stages ofEscape Hybrid operation · An interactive Fuel Savings Calculator · Photo Gallery · Events · And More. The overriding message is that the 2005 Escape Hybrid is no compromises. It combines all the features you’d expect from the best selling small SUV: 4 wheel drive capability; Outstanding space and versatility; And powerful V6-like acceleration; Plus all the advantages of a full hybrid system.

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