The Fiesta Van is positioned as the hardest working van around town. Prospective buyers were mailed a viral based on a retro-style arcade game. The aim was to use the Fiesta Van to take on the demands of its urban enviroment by collecting packages for points, while avoiding hostile urban vehicles. Throughout the game, spec information on the Van was given. There was also a pop-up at the end linking to the Ford website. Players could also register their details and play as individuals or a team, scores counting towards prizes such as a top of the range tool kit.