Cannes Lions

FORD FOCUS

JWT, Dearborn / FORD / 2005

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Description

The New Ford Focus Begs To Be Driven...literally, it is a talking car, anxious about getting on the road. This interactive module was built to simulate a training module - the perfect medium for delivering intensive product information through an online experience. In this instance, Focus provides comic relief to the tutorial elements making for some serious fun.

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