Cannes Lions

FORD FOCUS RS

WUNDERMAN VIENNA, Vienna / FORD / 2010

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Overview

Entries

Credits

OVERVIEW

Outcome

E-Mails sent: 22.860 • Unique Opens: 8.311 Rate: 36,36 % • Unique Clicks: 2.329 Rate: 10,19 % • Generated Test Drives: 480 • 300 Focus RS sold within four weeks after E-Mail • Total Costs: € 3.700,–

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