The microsite was designed to show, in a very simple and creative way, all the new and specific items of the new model. It was also used for data acquisition and to promote the test drives, incentivated with a draw for a trip to Greece (to see the Acropolis Rally). Target group: Men, 25-40 years old, with university degree. Objectives: to present the new diesel engines common rail, much more powerful than the previous ones, to generate test drive of new focus TDCi using the web, generate traffic to dealers.