The microsite was designed to show, in a very simple and creative way, all the new and specific items of the new model.

It was also used to acquire data and to promote the test drives, incentivised with a draw of a trip to Greece (to see the Acropolis Rally).Target Group: Men, 25 - 40 years old, with university degree.Objectives:* To present the new diesel engines common rail, much more powerful than the previous ones.* To generate test drive of new Focus TDCi using the web.* Generate traffic to dealers.