Every member of the family takes part in the decision of buying a new car. The idea was to demonstrate the product highlights of Ford Galaxy in an emotional way – through the eyes of children: "Our new car, class 4b".The presentation of the used car trade-in offer is unusual, by using mice (the term "mice" is a German idiom for "cash").The unbranded mailpiece looks like a typical exercise book, with twelve pages of children's paintings, and includes a voucher for a painting book (redeemed at dealer) and a response card.

Online: the dynamic and humorous flash-banners performed nearly double average levels. Email response was outstanding. Online advertising clickrate: 1.26 %. Initial email response rate: 16.4 %. Additional email response rate per reminder mail: 5.7%. Offline: maildate of the Ford Galaxy "Painting book" was beginning of March 2005. Results are not available.