Cannes Lions

FORD LOBO

J WALTER THOMPSON DE MEXICO, Mexico City / FORD / 2004

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We see a deserted Mexican town where everybody shakes. We see people playing dominoes with shaking hands, puppets shaking, when we see a barber shaking with his knife about to shave a man, he says "wait, let it pass". And when the Ford truck passes everyone is back to normal.

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