A sticker of a Ford Outfitter seen from up above was placed on top of scrolling billboards which were imprinted with cracks, water, snow and mud, thus creating the illusion of movement and conveying that the truck is fit for all kind of surfaces.

The effectiveness of the action was surprising, reporting a 25% in increase of sales of our product and reported a 75% of increase in flow of visits in Ford concessions. The investment was minimal in comparison to the results.