Cannes Lions
BBH NEW YORK, New York / GREAT NATIONS EAT / 2016
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Great Nations Eat (part of Share Our Strength) is a non-profit organization dedicated to ending hunger in America. In the United States, we constantly see PSA ads for other countries in need. But while always looking to solve problems elsewhere, we often ignore our own issues. To showcase the shocking truth that other countries have better statistics regarding food equality, we created foreign PSAs depicting America as the country in need. These foreign PSA ads ran nationally in the United States and debuted on the 4th of July.
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