Cannes Lions
VCCP SPAIN, Madrid / BOMBEROS FORESTALES DE GALICIA / 2017
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Description
Using the law against the law.
After an in depth research, we found a way to turn the law.
Article 50 of Spanish cemetery law prohibits to build in and up to 500 m around a cemetery. Ans so we did, we build cemeteries to fight forest devastation.
Execution
We used Press Release and a videocase to explain the idea to get media involved.
Outcome
More than 30 million people connected with Forest in Peace cause
We reached not only the spanish media, the idea travelled to 27 countries through different media.
Nearly half a million people signed in on Change.org., including four of the five main political parties represented in the Parlament.
And most importantly:peoples voice was heard turning the Forestry law back to the Congress to be changed.
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