Cannes Lions
LOBSTER & CO COMPANY.,LTD., Bangkok / ELE THAILAND CO.,LTD / 2018
Awards:
Overview
Entries
Credits
Description
Time changes, everything changes. From young to old. Even love promise changes.
The first part is comparing the look of friends of the same age from past to present by using the “rhythmic dance” to a Thai oldie hit song “Your Heart My Heart”. The song is about a man’s forever love promise to his woman. Even if the world broke down, he would still love her. However, as time passes by in the ad, everyone becomes old except one of his wife’s friend. Hence, the man loses to this lady’s unchanged beauty and fall for her.
The next part, through Thai humour, is to emphasis on the product name in a new way by showing the “behind-the-scene” fierce argument on product name between the product owner and the creative team.