Cannes Lions

Forthright – Stronger than a weapon

ATELIER GRAND BERG, Rastatt / SASCHA KRAUS PHOTOGRAPHY / FORTHRIGHT PUBLISHING / 2017

Case Film
Supporting Content
Case Film

Overview

Entries

Credits

Overview

Description

Raising its own voice is more powerful than any other weapon. All artists in the book a very different but they use their voice in the same way to bring social change. Rap became their weapon. Forthright – Stronger than a weapon

Execution

Shortly before book release personalized Facebook Covers were given to the artists & all project supporters. This promotion gave FORTHRIGHT the chance to introduce itself to nearly 3 million friends & followers worldwide.

The book was brought to a shooting ranch and it was shot at. At an experimental set-up, the book was shot with a gun to proof that even the book itself is stronger than weapons. Video content tells the story of the book and its artists.

#strongerthanaweapon linked everything to the campaign website. It is book shop and projcect platform in one.

Outcome

- A new kind of protest book linked to the web

- Forthright became the world's first platform for political rap artist in this way

- Together with all artists in the book and on the web we show the world: music is the answer!

- Photographer Sascha Kraus was nominated at the Lucie Awards as book publisher of the year and puts him on the table of the photo book community

- And yes: Likes, shares, comments, several news and blog reports and of course sales but we are not sold out yet, so visit the website and order your book ;-)

Similar Campaigns

6 items

FROM INDIA WITH LOVE

DENTSU INDIA GROUP, Gurgaon

FROM INDIA WITH LOVE

2015, DENTSU

(opens in a new tab)