Cannes Lions
ATELIER GRAND BERG, Rastatt / SASCHA KRAUS PHOTOGRAPHY / FORTHRIGHT PUBLISHING / 2017
Overview
Entries
Credits
Description
Raising its own voice is more powerful than any other weapon. All artists in the book a very different but they use their voice in the same way to bring social change. Rap became their weapon. Forthright – Stronger than a weapon
Execution
Shortly before book release personalized Facebook Covers were given to the artists & all project supporters. This promotion gave FORTHRIGHT the chance to introduce itself to nearly 3 million friends & followers worldwide.
The book was brought to a shooting ranch and it was shot at. At an experimental set-up, the book was shot with a gun to proof that even the book itself is stronger than weapons. Video content tells the story of the book and its artists.
#strongerthanaweapon linked everything to the campaign website. It is book shop and projcect platform in one.
Outcome
- A new kind of protest book linked to the web
- Forthright became the world's first platform for political rap artist in this way
- Together with all artists in the book and on the web we show the world: music is the answer!
- Photographer Sascha Kraus was nominated at the Lucie Awards as book publisher of the year and puts him on the table of the photo book community
- And yes: Likes, shares, comments, several news and blog reports and of course sales but we are not sold out yet, so visit the website and order your book ;-)
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