BRIEF

Number of young people who are interested in cars is decreasing in Japan.

We wanted the young people to give driving a chance and realize the fun and pleasure of driving by a whole new method.

IDEA

“We developed a new car navigation system that drives your romance further.”

Your drive doesn't need a destination. It needs destiny.

It selects your driving partner and driving route based on astrology.

And it encourages a driving date.

This app scans your Facebook to calculate your compatibility with potential partners to drive with.

Then it chooses the best direction and route for the ultimate drive.

This allows anyone to easily invite a special someone on a romantic drive.

RESULT

FORTUNE POWER ROAD was a big hit to the Japanese nation who loves fortune-telling and checks their daily fortune on TV every morning.

It had more than 150 media coverage and became No.1 download app in the lifestyle category.

More and more men are inviting women for a drive because of this app.

We successfully created new connections between young people and cars and drove their romance.