Cannes Lions
WONG, DOODY, CRANDALL, WIENER, Seattle / CASEY FAMILY PROGRAMS / 2009
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Description
Casey Family Programs came to us with a unique task: find a visually arresting way to let people know that they can dramatically influence the life of a foster child without becoming a foster parent. Our solution was the Raise Me Up campaign all paid off with the simple thought, 'You don’t have to raise me to raise me up. You just have to raise your hand and say you’ll help.'
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