Cannes Lions
TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / REACH FOR A DREAM / 2010
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A 1997 ad was one of South Africa’s most well-known commercials. It was for the Reach For A Dream Foundation and it featured a young boy named Sam Pretorius. It told of his battle with Leukemia and chemo-therapy, and how his friends showed their support on his return to school by shaving all their hair off too.
Sam has survived his illness, and is now a teacher himself. This commercial shows Sam’s old school mates surprising him once again in the classroom.This time they wore masks of their younger selves and had wigs on to look like Sam does now with his longer hair.This ‘reunion’ commercial was filmed 12 years later in the same location with the same Director, Creative Director and 15 of Sam’s original classmates.
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