Cannes Lions
JWT CAPE TOWN, Cape Town / DIAGEO / 2008
Overview
Entries
Credits
Execution
The Foundry billboard stood out by being a different. Consumers had never seen a billboard used in such a way and thus garnered much attention.
Outcome
The billboard gained free mentions on numerous radio stations and was reported in 3 newspapers (2 pictures). It supported the launch of Foundry Premium Cider to the market which has doubled its forcast launch figures.
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