To emphasize to consumers that the new, upgraded quality of Hi-Jet papers are the leading papers for all indoor use, we created a new way of demonstrating the key attributes that will capture the targets’ attention while clearly communicating the message. We employed paper architects to engineer a fountain sculpture inspired by flowing water using only Hi-Jet waterproof paper. Not only is it waterproof, now it also has the structural strength to withstand the impact of falling water.

We employed paper architects to engineer a fountain sculpture inspired by flowing water using only Hi-Jet waterproof paper. Not only is it waterproof, it also has the structural strength to withstand the impact of falling water. These attributes will emphasize to consumers that the new, upgraded quality of Hi-Jet papers continues to be the leading paper for all indoor use.

The campaign reached target consumers, both paper specialist and regular

paper users, and educated them on the new and improved structural strength and waterproof qualities of Hi-Jet papers that. People contacted the brand through Facebook and phone for further product details. Sales improved and most importantly the product efficacy amazed the audience and was clearly understood.