Cannes Lions

FOUR SEEDS

TOKYU AGENCY, Tokyo / PIZZA-LA / 2015

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“Avocado episode”

Pizza-La puts time and effort into making delicious pizza by cutting avocado carefully with the knife, whereas Pizza Black would imitate it by placing the avocado printed film on to a pizza and name it “the pizza with the style of avocado”. This shows a clear contrast between priorities on deliciousness vs. profit.

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