An impact of 83,4%. 250 guests that stayed in the hotels, locations where the actions took place, out of 300 people who attended the Seminar, experienced it themselves. So, in less than 24hours, almost a 100% of the people present in the Seminar echoed the action, thanks to the Buzz created around it during those days all national magazines specialized in this sector wrote about the action.150 alerts in Google through Social Networks. 50 references through links in Social Media and blogs.The campaign helped closing commercial meetings with four big Media Centers and six direct clients:60.000€