Using the specific aesthetic of National Geographic Channel we announced the arrival of the FOX International in Serbia.

The TVC consists of teaser and launch which communicate recognizable brand elements of FOX.

In the Teaser we see an explorer searching through the wilderness with binoculars. As he approaches to his "pray" he turns to us excited, announcing his discovery. Through his binocular we see a part of furry a creature, shaped like the "O" sign from the FOX logo, hidden in the leaves.

In the Launch he is taking pictures with his camera, inviting us to see more clearly how amazing his discovery is.