When the user entered the hotsite page, he was led to a map marked by several guitar picks. They indicated iconic locations to the rock. Clicking on one of them, a sign arose showing the name of the place and where the person would be "transported" by Google Street View, aboard the Fox Rock in Rio.

On each stop, they could hear the podcast with the legend of the place, while they drove around the neighbourhood. They watched videos related to each place, discovered tabs, lyrics, assembled their own radio stations and shared each of the destinations on Facebook and Twitter.

Our website received thousands of visits, even with a low investment in media. Added to this, the low rejection rate shows the interest of the audience for the content submitted. But the highlight of the numbers was the time spent by users on the site, with an average of 13 minutes, an absolute record of the brand in Brazil.