The Opera is one of the few places where powerful emotions can still develop, and wonderful moments experienced which enrich our lives. The mailing delivered a little foretaste of this emotive mix in order to solicit donations from large corporations located in the Frankfurt area.

This mailing was sent to a hundred selected companies. Three of them allowed themselves to be guided by their feelings and agreed to provide the Frankfurt Opera with long-term financial support. The mailing won a Silver Caples Award and Silver at the German Dialog Marketing Award Show.